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About Us

about-us-picking-450.pngOUR STORY

Located in the Pacific Northwest, NATURELO is nestled in one of the most beautiful corners of the world. NATURELO was founded by a couple of folks who dreamed that nutritional supplements should come from Nature, just like our food.

Healthy habits weren’t enough

Being passionate about health, the founders of NATURELO exercised regularly and ate well. However, it became clear that getting all our vitamins and minerals through the diet was harder than it appeared.

What we learned about nutritional supplements

We were surprised to learn that virtually all the multivitamins we found — were full of synthetic ingredients made in a lab. That didn’t sit right with us. Shouldn’t our nutritional supplements come from Nature, just like our food?

Family enjoying nature

Our big idea

We decided to create a Vitamins line that were made entirely with natural ingredients, even if it was difficult (which it was!). We would source our vitamins and minerals from real, organic whole foods whenever possible — like Vitamin C from Acerola Cherries, Vitamin E from Rice Bran, and Calcium from Algae. For ingredients that weren’t available in whole food form, we’d choose natural versions instead of synthetic. And we’d blend them all in a base of organic fruits and vegetables for extra whole food goodness.

That’s how NATURELO was born!

We must have hit a chord with folks just like us, because our all-natural multivitamins, quickly took off. Today, we offer a line of 40+ natural vitamin products all in an effort to help meet the many needs of our wonderful customers.  


  • Back to Nature - We believe nature is better
  • Premium Quality - We use the highest quality ingredients with the best bioavailability
  • Transparency - We proactively share detailed information about our products
  • Customers First - In everything we do, the health and well-being of our customers is our top priority
  • Giving Back - We are more than a vitamin and supplement company, we are committed to protecting our planet and future generations.
Vitamin Angels Proud Supporter Logo SOS Children's Village Logo The Ocean Cleanup Logo Rainforest Trust Logo


  • Helping people live better, healthier lives with premium whole food nutrition that’s affordable, convenient, and accessible to all.